Reputation management consultancy.

A lot of businesses offer great products or services, but it takes additional effort to get people to speak about you online. When people speak positively about your business, news websites make references and forums discuss your offerings, that's when your business truly becomes an online brand. This reflects in sales and builds brand equity.

We believe that a brand's reputation can be the difference between a sale and no sale if the customer is set out to research the credibility of the brand. It can be the difference between you getting a major commercial contract and your client not feeling confident about your business.

We use influencers like reviews, press, forums and partnerships to create strong brand reputations for our clients' businesses. Your brand's visibility increases and negative feedback, if any, gets diluted. It also has a positive impact on search rankings.

All this is backed with our active monitoring across search engines and social media. We send monthly reports and address any negative cases individually. We assign a team that tries to remove any bad feedback if possible. A lot of the time bad feedback can be removed by addressing the problem of the feedback poster personally. When it can't, we try to get positive reviews by requesting satisfied customers.

Monitoring brand reputation constantly

We use technology to constantly monitor brand mentions across all search engines and social media platforms. Our monthly report contains:

• All feedback relating to the brand.
• Product or service related issues.
• The overall mentions divided into negative and positive.
• Advanced reporting that can list personnel who generated positive or negative feedback online.
• Possible positive or negative sales impact.

The pillars of our approach

Our reputation work rests on four pillars: online PR management, social mentions, addressing negative feedback and converting unhappy customers into happy ones. The foundation of a successful campaign is an in-depth evaluation of your circumstances and objectives. Each of our services can be used separately depending on your needs and targets.